After John spent thousands of hours building an online store by himself. He dedicated the time apart from his day job until he passed out in bed in the wee hours of the morning. He works most of his weekends and has no social life.
He didn’t understand why a year after launch, he had less than a few dozen sales. Not even enough to make a car payment.
His google analytics says his traffic is great. People are browsing lots of pages. John even checked each week to make sure his prices are great and even tried to offer up coupons and specials. Nothing still.
After talking to John about his venture and looking at his analytics, I discovered something very important. Color. I told him to simply change the color of his buttons, site branding, call to actions, and that might do the trick. Two months later his media website became a full time job.
*Note: People underestimate the importance of color. They usually choose their favorite color and go with it. The problem is that you need to choose the color that influences your customers, or what your avatar expects from your product. Many colors that you might like are so repulsive to money spenders that it will actually convince them not to click the button. Crazy as it may sound, there have been many studies on the mater and if you look close at your webclick hot-mapping you can start seeing trends that can fine tuned to convert better.