Find Homer | MKUltraOne

Find Your “Homer” & Your Marketing Path

Curious about what makes your customers tick? Fill out this short form to discover your unique customer avatar—your “Homer.” We’ll evaluate your responses and get in touch to discuss your insights.

We’ll also send you helpful emails from our blog and updates on events, so you can keep learning about marketing with psychology.

Let’s figure this out together.

Javascript is disabled

Javascript is disabled on your browser. Please enable it in order to use this form.

Homer Demographics

Start Here

Here we are asking questions that uncover demographics, psychographics, pain points, goals, buying behavior, and brand perception.

Section 1: Business Overview

Name

Phone

Email Address

Business Name

How Long have you been in business?*

What products/services do you sell?*

Also let us know what makes you stand out besides the (better work, shows up, etc)

list them here, be descriptive

Who are your competitors?*

I't ok not to knjow.

List them here.

Section 2: Current Customers

Who is your typical customer?*

age, gender, location, income level, occupation

Describe them here.

How would you describe their lifestyle or interests?*

Describe them here.

What problem(s) does your product/service solve for them?*

Describe them here.

How do your customers usually find you?*

social media, search engine, referral, in-person, stalking, etc.

Describe them here.

Section 3: Customer Behavior & Preferences

How do your customers usually buy from you?*

online, in-person, subscription, etc.

Tell us how.

What motivates them to choose your product/service over others?*

Tell us here.

What objections or hesitations do they commonly have before buying?*

Describe them here.

How often do they buy from you?*

Write here

Section 4: Brand Perception

How do your customers describe your business in their own words?*

If you never get feedback, let us know that too.

Describe here.

What makes your business different from competitors in the eyes of your customers?*

*from customers POV

Describe here.

What adjectives would you like your brand to be associated with?*

List about 5-10 if you can.

Section 5: Ideal Customer

If you could pick your ideal customer, what would that look like?*

Be descriptive.

What problems or desires would they have that your business could solve best?*

Brag a bit.

What values or attitudes would they hold that align with your brand?*

This is a hard one.

Section 6: Cleanup

What other insights do you have about your business or problems you need solved?*

This is a hard one.

Find Your “Homer” & Your Marketing Path

Homer Demographics

Start Here

Section 1: Business Overview

Section 2: Current Customers

Section 3: Customer Behavior & Preferences

Section 4: Brand Perception

Section 5: Ideal Customer

Section 6: Cleanup

Your form has been submitted