consumer psychology [ kuhn-soo-mer sahy-kol–uh-jee ] noun
- Branch of social psychology concerned with the market behavior of consumers, examining the preferences, customs, and habits of various consumer groups; their research on consumer attitudes is often used to help design advertising campaigns and to formulate new products.
Synonyms: Behaviorism, consumer behavior, buyer psychology, customer psychology, shopper mindset, purchase psychology, decision-making science, behavioral economics, market psychology, customer insights, buyer persona analysis, purchasing habits, shopper psychology, retail psychology, consumer neuroscience, sales psychology, marketing psychology, customer behavior analysis, consumption psychology, user behavior, audience psychology, consumer cognition, customer mindset, brand psychology, buyer’s journey, spending habits, psychological marketing, consumer decision-making, purchase patterns, consumer profiling, buyer’s psyche.
Noted Consumer Psychologists: Kurt Lewin, Leon Festinger, Solomon Asch, Stanley Milgram, Robert Cialdini, John B. Watson, B.F. Skinner, Albert Bandura, Herbert Simon, Abraham Maslow, Philip Kotler, Daniel Kahneman, Amos Tversky, Edward Deci, Richard Ryan, Henri Tajfel, Muzafar Sherif, Sigmund Freud, Carl Jung, Vance Packard, David McClelland, Harry Harlow, Floyd Allport, Martin Fishbein, Icek Ajzen, Erving Goffman, Paul Lazarsfeld, Daryl Bem, John Cacioppo, Richard Petty, Fritz Heider, Walter Dill Scott, Gerald Zaltman.
What we do.
Our Influences...
The Minds Behind Consumer Psychology.
The field of consumer psychology has been shaped by brilliant minds who have uncovered the complexities of how people think, feel, and act in the marketplace. From pioneers in behavioral science to visionaries in social influence, these psychologists have provided the foundational theories and practical insights that drive modern marketing strategies. By exploring their groundbreaking work, we gain a deeper appreciation for the psychological principles that guide consumer decision-making, branding, advertising, and beyond. Dive into the stories and contributions of these influential figures to understand how their ideas continue to shape the way businesses connect with their audiences.