Reading Students

Working with the school principal at a local Colorado High School who's school as a whole was in the bottom 20% in the state for student scores.  He felt strong that he had a great teaching staff, but could not figure out why student moral and connection to students was so low. Watching Teachers for a few days revealed that ...

Smiling Shoppers

A large grocery chain was having issues with customer service.  No matter how the staff dealt with customer complaints, customers became more and more furious.  After watching these employees from afar, we noticed some major psychological aspects we could teach the employees to be more effective and some negative triggers we could fix. The first thing we suggested was to ...

Pimp Stories

Due to client privacy, this is not actual client. I seem to get a lot of flack for telling this story, however there is always a lesson to be learned in every situation. A Brooklyn pimp was was complaining that his workers were not producing as much as his competition, despite his angry lectures and fear tactics he learned from his ...

Dreaded Job

(Actual Food from Restaurant, yummy!) A Manhattan restaurant was having difficult with turnaround, the average employee lasted only four to six weeks- one week was dedicated to training.  The costs of training was destroying the establishments bottom line. Looking at management's treatment of employees and the work atmosphere gave no hints.  However we had been able to track down some previous ...

Leverage the Law

We work with legal teams to assist choosing jurors on an important cases and coach defense witnesses to be better prepared.  As the lawyers interview potential jurors for we observe body language and personality traits for each juror, we advised the legal team on this information read from applicants, and help dismissed persons that did not fit our “profile” of ...

The Soda Problem

About two dozen soda machines at a mall in Colorado where restocked about every other week.  The machines were clean and well place throughout the mall, however machines at other locations were being refilled weekly. After hanging around the mall for a while we notice that the patrons were avoiding the machines, they didn't want to go anywhere near them. ...

The Spite Purchase

How Perceived Injustice Fuels Billion-Dollar Brands In the therapist's office, spite is a corrosive force. It’s the visceral response to a perceived betrayal, a weapon wielded with the explicit goal of ensuring the other person suffers, even if it means incurring a personal cost. It’s the territory of the pyrrhic "win," driven by deep-seated insecurity and a desperate need to ...

History is Awesome, but we can be blind to it.

How Denial Shapes Leaders, Markets, and How to See Through It. We often view history through a clear, rational lens, believing that past actors simply made bad decisions with the information they had. But what if some of history's most pivotal figures were, quite literally, blind to their reality? Consider Adolf Hitler. As his biographer Ian Kershaw and others have ...