In order to keep Rob Chin's privacy, this picture is not of him. For many years I offered business advice to homeless people I saw in the street.  One man was Rob Chin. He had a passion for standing on the corner cleaning peoples windshields as they stopped at the red light at a main intersection to make a left ...

After John spent thousands of hours building an online store by himself. He dedicated the time apart from his day job until he passed out in bed in the wee hours of the morning. He works most of his weekends and has no social life. He didn't understand why a year after launch, he had less than a few dozen ...

Influence consultants are increasingly sought by political campaign managers and influential persons to provide a range of services, from psychological analyses of the electorate, the creation of social influence tactics, and speech fine tuning. Each element can make the difference between success and failure of speeches, advertisements, and strategies. This is especially important to gain the trust of the public ...

Durning an exhibition we did for a college project we decided to use our knowledge of psychology to throw a series of horrible parties.  Over a period of 6 months we had a weekly rave at various locations. The first party was thrown with about 200 people and by the fourth party we had over 1000.  The party had no ...

A New York convenience stores had problems with teens shoplifting inside their store, dealing drugs and fighting outside. Cops were called on a daily basis and the store was often closed down during serious incidents.  Most of their issues landed when kids were either on their way to school or hanging out afterwards, and things tuned insane late at night. ...

A fitness company in Colorado was increasingly frustrated by their clientele's low compliance to the suggested workouts by the staff. For some reason, patrons were not following the exercise regimes recommended by the trainers. This ultimately resulted in the clients thinking that the regiment (that they did not adhere to) did not work. We quickly increased client compliance by more ...

I got called out at a public speaking engagement by one of the owners of a major car dealership who thought all my psychological hocus-pocus was rubbish and wagered that I could not use my psychological tactics to effect his bottom line, and he was willing to put his money where is mouth is.  Challenge Accepted. I asked them to ...

Working with the school principal at a local Colorado High School who's school as a whole was in the bottom 20% in the state for student scores.  He felt strong that he had a great teaching staff, but could not figure out why student moral and connection to students was so low. Watching Teachers for a few days revealed that ...

A large grocery chain was having issues with customer service.  No matter how the staff dealt with customer complaints, customers became more and more furious.  After watching these employees from afar, we noticed some major psychological aspects we could teach the employees to be more effective and some negative triggers we could fix. The first thing we suggested was to ...